The targeted audience of this website is, for now, developers. Communicating is hard.

https://joinjabber.org/ is/was an attempt at something more user-focused. It is not linked to the XMPP Software Foundation. BTW, joining the XSF and participating in discussion around protocol evolution, communication strategy and these sort of things is free, and only requires asking for write permission on the XSF wiki to add an application page. Everything happens in the open (mailing lists, chat rooms). We value democratic processes.