Being a cooperative seems (having never run one) harder than being a regular private company. It seems like it would constrain a business from being able to do what it would otherwise want to do. So I think of it as doing business "on hard mode". I think it's socially worth doing, and I aspire to be part of one someday. But I don't think it comes for free, especially in a market where you'll compete with businesses that aren't also playing on hard mode.