They’re players in a newish market segment called “hyperconverged,” basically “you buy a rack and it runs your workload, you don’t worry about individual systems/interconnect/networking etc because we handled it.”

Oxide seem to be the best and most thorough in their space because they have chosen to own the stack from the firmware upwards. For someone who cares in that dimension they are a clear leader already on that basis alone, for other buyers who don’t, hopefully it also makes their product superior to use as well.

Rack scale computing, on both the software and hardware side. That means building custom network switching, power management, etc, in a turn key solution that drops in to a customer's data center. Unbox it, plugin a few connections, make a few configuration settings, and start deploying. It's the on-prem response to the cloud for companies running things at scale.

Companies spend an eye watering amount of money on AWS relative the underlying hardware cost. There's definitely a market for something like a mainframe that runs K8s, Postgres, Redis, and the like where you buy once and then run forever.

I don't know if it's true or not but it seems like our AWS bill is something like paying the full purchase price of the underlying hardware every month.

Turn key well designed onprem private cloud.

Related question: Are services like AWS Outpost from public clouds the main competitor for Oxide?

The selling point, from the looks of it, is an on-prem cloud where you own the hardware.

For the business guys they're focusing on price and sovereignty. Owning your business. For technical people they are focusing on quality. Not having to deal with integration bugs.

Owning instead of renting, for cost and control, without giving up the benefits of the cloud.