alt Hacker NewsThey're not afraid of the idea of programming people.
When I worked there every week there would be a different flyer on the inside of the bathroom stall door to try to get the word out about things that really mattered to the company.
One week the flyer was about how a feed video needed to hook the user in the first 0.2 seconds. The flyer promised that if this was done, the result would in essence have a scientifically measurable addictive effect, a brain-hack. The flyer was to try to make sure this message reached as many advertisers as possible.
It seemed to me quite clear at that moment that the users were prey. The company didn't even care what was being sold to their users with this brain-reprogramming-style tactic. Our goal was to sell the advertisers on the fact that we were scientifically sure that we had the tools to reprogram our users brains.
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Users as prey is a terrifying but not unrealistic narrative. Thanks for sharing.
I'm always a bit surprised by the degree that non-tech people don't understand how much they're being openly and transparently manipulated in various ways. Most of my work has been statistical/quantitative in nature from complex A/B testing setups to dynamic pricing algorithms. Yet so many of the most benign parts of my work in the past unnerve some people.
Measuring human behavior and exploiting it for some hope at profit has been an obvious part of my job description for many years. Yet I've had friends and acquaintances that are shocked when they accidentally realize they're part of an A/B test "Wait, Amazon doesn't show the same thing to everyone!?" I've seen reddit conversations where people are horrified at the idea of custom pricing models (something so mundane it could easily be an interview question). I had a friend once claim a basic statement about what I did at work was a "conspiracy theory" because clearly companies don't really have that much control.
To your point, at work the fact that we're manipulating people algorithmically isn't remotely a secret. Nobody in the room at any of my past jobs has felt a modicum of shame about optimization. The worst part is I have drawn a line multiple times at past jobs (typically to my own detriment), so there are things that even someone as comfortable with this as I am finds go to far. Ironically, I've found it's hard to get non-technical people to care about these because you have to understand the larger context to see just how dangerous they are.
I have ultimately decided to avoid working in the D2C space because inevitably you realize you aren't providing any real value to your user (despite internal sloganeering to the contrary) and very often causing real harm. In the B2B space you're working with customers who you have a real business relationship with, so crass manipulation to move the needle for one month isn't worth the long term harm.
Facebook employees may be the easiest "prey" to program
If something as crude as flyers in bathroom stalls is effective
I haven't worked at FAANG so maybe I'm out the loop, but flyers on bathroom stalls seems bizarre, like almost less of a corporate action and more of a personal one (like you might get for unionisation), but with all the messaging of corporate, like something you'd see in a company memo.
Like I say, maybe everyone else is accustomed to this idea, but if you have any pictures of them I think a lot of people would be interested in seeing it, unless I'm misunderstand what it is
>> on the inside of the bathroom stall door to try to get the word out
I wonder if anyone considered the bias of this communication channel towards women, or did they also post them above the urinals?
Did you take a copy of that flyer? I would be interested to see it.
Alright. I may object to the wording, but ... isn't what you described also a good website? I am aware of how much propaganda Google uses too, e. g. "engage the user" - you see that on youtube "leave a like". They are begging people to vote. Not for the vote, but to engage him. I saw this not long ago on Magic Arena by Wizards of the coast. They claim "your feedback is valuable" but you can only vote up or vote down. That's not feedback - that is lying to the user to try to get the user to make a reaction and tell others about it. I just don't really see the difference. You describe it that they manipulate people, but ANY ad-department of a company uses propaganda and manipulates people. Look in a grocery, how many colours are used in the packaging. Isn't ALL of this also manipulative?
Don’t be evil
To me this is simply a consequence of the capitalist mode of production.
> feed video needed to hook the user in the first 0.2 seconds
Is this even possible??? It takes me *at least* 2 seconds to see if a video game clip is interesting to me. That is kinda crazy.
The public got a peek at it with Cambridge Analytica creating hundreds of thousands of personality profiles, they then used to create Trump's MAGA army of flying monkeys. The Democrats could have done something about it, and made it illegal, but instead they just decided to build there own armies of flying monkeys. Why? Because both sides are bought and paid for by the same rich parasites trying to reprogram us.
Another way of describing this - they find people lose interest almost immediately, and so if you want to actually show a consumer something new, you have to get to the point with your ad.