And before that, it was the crack epidemic—and cigarettes before that. None of this is new tho, just the medium.

I recall Philip Morris pivoting their main business when it began hemorrhaging money. Essentially this pivot came in the form of becoming the largest “box-to-mouth” food producers in the world, of course applying the same addictive principles that fueled their tobacco empire to maintain profitability.

I doubt, however, social media corps like Meta will follow suit today—mostly because accountability feels more like a suggestion these days.