There are plenty of old-school companies in Europe still working on moving to the cloud. Now that there is a burgeoning movement towards avoiding American cloud providers, Oxide could have an opportunity to sell "private cloud" servers instead. If they play their cards right, they could make significant inroads in European markets.

I worked at Red Hat a few years ago... early 2020s. For our customers, something like 80% of our RHEL customers were still on-prem.

Yes, cloud is huge, etc. But there's a very big iceberg of on-prem.

Well, the monster wearing broadcom skin fucking over vmware licensees makes for a very interested market.

There's a lot of stuff that even if you put majority in the cloud, you want local deployment for security (inc. "operate when internet is out" security/reliability) and latency reasons.

For various reasons, vmware was pretty strong contender in this. Oxide racks are comparable in "sanity of mind" in deployments, and last time I was in a company that could use that the only major breaker was lack of ability to ship a raw VLAN to a VM, to enable direct replacement of existing vmware stack. But if it's not already fixed, it is not particularly hard to fix.

> you are not going to sell to the large LLM labs as there isn't much of a story with NVIDIA here

Oxide just recently talked about that actually the LLM people do want to buy Oxide. Because turns out, doing everything around LLMs also requires compute, and quite a lot of it. And when you already have to deal with massive issues to run a complex advanced Nvidia stack you might not also want to worry about what firmware bugs Supermicro is delivering.

If you are not one of the hyperscaler who already has all the CPU based infrastructure on their own cloud stack (google, amazon, facebook) then Oxide is quite interesting.

Also as for this shrinking/small market claim. About 50% of IT spend is still outside of the cloud. While nobody know the real number, its still a gigantic market, much bigger then most people realize. And it might not be shrinking because the bad economics of cloud are becoming increasingly clear to many company. Along with other trends such as making computing more local, not letting US companies control everything.

> You are like a fancier version of Dell or Supermicro.

Dell has a market cap of 80 billion $, Supermicro has 20 billion $. Must really suck to be them I guess. I'm sure Michael Dell wishes he had done something worthwhile with his live instead. I mean he could have worked for Digital Equipment Cooperation instead then he might not have ended up being such a loser.

I feel you are being really dismissive talking as if aiming for that is somehow not worth doing.

I think you might be underestimating how big the "old(er) school workloads" market is. And, at least from Oxide's point of view, it isn't shrinking but instead growing. A certain segment of tech has been enamored with the public cloud for the last ~15yr but personally over my career spanning that time I've seen some real drawbacks. "Spaghetti infrastructure" is a real, bad problem. Cloud pricing models heavily penalize some totally legitimate workloads. Keeping costs down while scaling up is really, really hard. If you own a fixed amount of hardware and buying more of it is expensive, you tend to use it more intelligently. Or maybe the one on-prem company I've worked at was just exceptionally good at computers?

You're not wrong. This is old school enterprise dressed up as a start up.

Brian is trying to recreate Sun and using investor money to do so.

Good luck to them but I can't see it ending well.