I feel like the huge and obvious problems with social media hide a small and subtle, but insidious problem: How do I show that I care about you?

I feel like there is a range that might be described:

    I don't care very much about you one way or another. (Small/no signal on social media, very unlikely to be boosted)

    I care enough to fight for you. (Big Signal on social media, likely to be boosted)

    I care enough to calmly discuss the problem. (Small signal on social media, unlikely to be boosted, likely to be trolled, unsatisfying in the face of active fighting words)

"How do I show that I care about you?" might also be called "virtue signaling". Unfortunately "virtue signaling" has taken on such a negative meaning that it is no longer useful for communication.