Variants of this were in NL as well, but it was just stuffed animals (I believe in support of health care workers); people went out for walks to go and spot them.
I wish stuff like that would happen again, it was an interesting time where people actually stayed home and explored their environments, their home and themselves a lot. Before that (or at the same time?) it was AR games like Pokemon Go. I'm out of touch with what's happening now, it just feels like people have reverted or gone into a new normal. Or maybe that's just me.