The Anthropic ads are heavily into the uncanny valley. The services they are demonstrating looks horrible - even before the ad.

A soulless psychiatrist who'll give you generic cookie-cutter advice about deeply personal issues? Why would you want that!?

Same with the personal trainer, the startup coach, and the professor. Any of them would be incredibly creepy in real life, with their fake smiling, uncanny repeated stock phrases, and fake positivity.

They are trying to spin it like the integrated ads are the problem, but the services are too far detached from genuine human behaviour for that to matter. "Our creepy ripoff psychiatrist doesn't have ads" isn't exactly a great message, is it?

Early audience response suggested the message struggled to land. According to an iSpot survey of 500 viewers, the ad’s likeability score placed it in the bottom 3% compared with Super Bowl ads over the past five years. Its top-two-box purchase intent scored 24% below Super Bowl norms and 19% below ads in its category that aired over the last 90 days. Viewers most commonly described their reaction as “WTF,” signaling confusion around both the message and the execution.

https://www.adweek.com/brand-marketing/super-bowl-revealed-a...