It is very simple, most regular people don't read random blogs, however they do watch Superbowl.
This is to be studied by geeks, how to approach non-technical audiences.
Here we have a problem: Hollywood tropes. Shows like The Big Bang Theory aka "Blackface for Nerds" make it nearly impossible to even talk to normals without sounding like Sheldon F. Cooper.
Getting wildly and widely popular in the generic population? That's what the self proclaimed influencers try to do as well, right?
Classic blind sighted tech view is that p50 people behave as p99 people.