Their hardware is world class. Software? Not so much.
What do you mean? For a phone? Are people doing anything on a phone that you can't do on an Android? Be realistic, not idealistic or giving test situations that no one actually uses.
On desktop? Uh... There is a reason Nvidia is #1. Wake me up when I can get Nvidia on Apple.
They sold the Macbook air with Broadwell processors for over 3 years. They only changed the processors because intel discontinued them. They skipped 3 generations of processors.