Who is "they"? The employees at Apple when the HIG was first published in 1986, 40 years ago? That Apple is dead, what you see before you is an empty and rotted husk.
When I began at Apple in 1995, we followed "Tog on Interface" to the letter. It was not uncommon to expect arguments over what the Right way was during lunch.
I watched as Steve Jobs came back to Apple—he really took hold of the reins of UX (aided by his team of designers).
Personally, (and I say this as it is often a matter of taste) I didn't care for a lot of it.
A simple example: the URL field of Safari should have been, to my Tog sensibilities, an editable text field only. Perhaps somewhere (below?, to the right?) you might include a progress bar to indicate the page loading. But a designer (I will not name, ha ha) came up with a combined textfield/progress bar. It looked to my eye as though, as the page loaded, the text was being selected!
Jobs loved it though.
It was then I think that Apple departed "Tog" for these "one-off" UX experiments.
I have rationalized this move away from a standard since, with the advent of the web, the customer is now being bombarded with all manner of UX—ought to be comfortable with one-off UX.
(Thankfully I see that now we have a thin line that seems to grow along the lower edge of the URL field.)
When I began at Apple in 1995, we followed "Tog on Interface" to the letter. It was not uncommon to expect arguments over what the Right way was during lunch.
I watched as Steve Jobs came back to Apple—he really took hold of the reins of UX (aided by his team of designers).
Personally, (and I say this as it is often a matter of taste) I didn't care for a lot of it.
A simple example: the URL field of Safari should have been, to my Tog sensibilities, an editable text field only. Perhaps somewhere (below?, to the right?) you might include a progress bar to indicate the page loading. But a designer (I will not name, ha ha) came up with a combined textfield/progress bar. It looked to my eye as though, as the page loaded, the text was being selected!
Jobs loved it though.
It was then I think that Apple departed "Tog" for these "one-off" UX experiments.
I have rationalized this move away from a standard since, with the advent of the web, the customer is now being bombarded with all manner of UX—ought to be comfortable with one-off UX.
(Thankfully I see that now we have a thin line that seems to grow along the lower edge of the URL field.)