I'm kind of curious how people think a new business should make its existence known to prospective customers.
They don't think of that. At all.
Many don't think businesses should exist in the first place.
Searchable catalogues of products with prices and features listed.
It's 2026.
We can have word of mouth, genuine, in forums and social media.
We can have reviews, genuine, in websites.
We can have websites which present new products and business, not as paid sponsorships.
We can search on our own initiative and go to their website.
We can have online catalogs.
And tons of other ways.