Do we really need to upscale everything?
I don't think image quality really is an important thing to enjoy old movies / series as long as the story is good.
If you watch the popular streaming services on a Linux PC then you'll be lucky to get more than 720p and some only seem to provide SD anyway - even for content from the HD era. This despite obviously having access to more detailed versions that they'll serve you for the same money if you watch on one of their preferred platforms.
IME this becomes quite jarring if you're watching on a modern high-res screen - even something like a quarter-sized browser window or PIP on a 4K monitor - with other much sharper content visible nearby. If you're watching either full-screen or in a smaller window but without other more detailed visuals around it then personally I find it less jarring and I can still become immersed if the material itself is good. It's still noticeable if you're used to watching HD or 4K content on other devices but I'd rather watch something good in SD than not watch it. The same goes for old shows that were only made in SD originally.
Just wait, they'll soon demand that their favorite soap operas be AI-restarted to generate slop streams indefinitely, and will throw their hard-sat-on-a-sofa UBI credits at that.
- Hey, have you watched that Game of Thrones S1723E1122?
- Nope, I'm not paying until they upscale it to 64K!
While I agree, there's plenty of people who refuse to watch anything that's not sharp. I think there's room for both to exist, just clearly labeled as "original" and "AI Upscaled to 4K"