I currently pay for YouTube premium but I'm strongly considering stopping again. For me it's a combination of prices creeping up (small part) and the worsening UX and engagement-bait (big part). It's the same reason I dropped Spotify a few years ago.
i dropped spotify because i saw how terrible the non paid version of spotify is between payments, and was offended at how much i felt they used my library to hold me hostage.
Im not interested in being held hostage to pay a company xx$ a month for literally my entire life. At least when a netflix subscription is over, its not crafting up ways to torture its users into feeling obligated to resubscribe. Not that i like the streaming video services much either...