Insane is a bit hyperbolic. The history of marketing is full of grand mistakes that seem absurd in hindsight.
OP was suggesting this wasn't a mistake. They are suggesting it's a win for Amazon, even with the backlash, because it frames the technology the way they want to.
alt Hacker News
OP was suggesting this wasn't a mistake. They are suggesting it's a win for Amazon, even with the backlash, because it frames the technology the way they want to.