as far as a market clearing problem goes, we should be forcing them to sell it at lower and lower prices, or even going to negative and payoyng people to take it off their hands.
supply and demand is that an oversupply makes prices fall, rather than driving artificial scarcity
Well, it sounds like that's what the EU is going to try. My guess is that the manufacturers are mostly destroying stuff for economically rational reasons, and will respond with production cuts leading to that same artificial scarcity from a consumer perspective.
(Although the original commenter would say, I suspect, that it's perfectly OK if there are minor consumer shortages in luxury goods for the sake of the climate.)