Firstly, OpenAI has lacked focus so they're pursuing lots of different paths despite the obvious one (ads in chatgpt), like hiring Johnny Ive - a move that feels more WeWork than anything.

But secondly, personal agents can be great for OpenAI, if the user isn't even interacting with the AI and is just letting it go off autonously then you're basically handing your wallet to the AI, and if the model underlying that agent is OpenAI, you're handing your wallet to them.

Imagine for a second that a load of stuff is now being done through personal agents, and suddenly OpenAI release an API where vendors can integrate directly with the OpenAI agent. If OpenAI control that API and control how people integrate with it, there's a potential there that OpenAI could become the AppStore for AI, capturing a slice of every penny spent through agents. There's massive upside to this possibility.