Just like the tide of fast fashion caused people to seek out local-sewn clothes made from high-quality materials, right? Right?
Quality isn’t a differentiator if the market is saturated with indistinguishable garbage. Everything is made in sweatshops out of the cheapest plastic available, and I don’t see why software isn’t next in line.
Exactly - it turns into a market for lemons, where the customer is unwilling to make a bet or even invest in an evaluation if there's an overwhelming amount of crap and little ability to differentiate. Amazon is turning into this with QWENFOING everything.
Yeah it actually did do this for me. I will not purchase new clothing at all unless I have some understanding of the supply chain and where it was made, with a strong preference for clothes that are at least cut and sewn in the US. I won’t tolerate buying clothes, or really any textile product, if I can’t be relatively certain it will last me at least five years. A flood of cheap, unreliable shit did actually make me more discerning.
N of 1, obviously, but this isn’t as outlandish as you wanted to make it seem here.
Well, the affordable luxury segment has done quite well over the last couple of decades.
Actually: There’s been a noticeable uptick in the last decade+ of better-made clothing for shoppers who are open to paying somewhat higher prices. Not boutique prices, but also more expensive than H&M.
For a long time the stereotypical “young professional” look was tied closely to just a few mainstream retailers (Banana Republic for example), but over the last ~15 years a wider range of smaller or more specialized brands has entered the space: Alex Mill, Spier and Mackay, etc.
But even ignoring that your analogy doesn’t quite fit since price plays a significant role in clothing purchasing decisions: Fast fashion succeeds largely because it is cheap.
If reasonably priced, higher-quality alternatives were accessible people would buy them. It’s partly why certain brands have grown in popularity (Carhartt, for example).