I think we (whoever we is) should start normalizing the concept of passphrases; on sign-up screens they should show the benefits of a passphrase. I'm surprised that Googles PW generator does not use passphrases, and I don't know about ios because I haven't tried theirs yet.

I started using passphrases after I saw this xkcd https://xkcd.com/936/

When I'm trying to log into something on a device that has a terrible keyboard, like a TV or giant touchscreen, it's a lot easier to type words I know than gibberish.