alt Hacker News> if some women absolutely can't find something in their size from a specific brand, that makes the brand even more exclusive, like it being "for fit people only".
This is how many brands originally blow up and grow famous. Especially in Asia.
You make clothing in sizes only extremely slim people can wear.
This is an extremely popular brand that specifically does this, and it's hardly the only one:
Lululemon famously had that 'incident' where they flat out stated their brand just wasn't suitable for fat people. Given their brand identity this makes complete sense, whilst also excluding a large group of people. Expect more of this type of edgy marketing — it is in line with the zeitgeist (consider that eugenic jeans ad).