Education doesn’t help here, what are you talking about?!
Educated people can read as many books as they want about manipulation and still be susceptible to it. The manipulation works on a much deeper emotional level. We can’t change who we are, no matter how much education we get.
Being told by a brand “you’re fat” hurts no matter how many papers you’ve read or published and “you’re still thin and beautiful and desirable!” feels amazing.