Google is an advertising company. Its goal is to create growth and maximize profits. How do you get more money if the free users leave? Raise the subscription prices.

Why wouldn't I assume they're just going to screw over their paid customers too? Now ask me why I would never pay for YouTube Premium. And there's your answer. You're actively discouraging people from giving you their money which was the entire purpose of having a business to begin with.

I honestly don't know if this is sarcasm or not, but I would think, just based on the fact that 96% of users are free users, they shouldn't try too hard to piss them off.