People usually have either one or the other account already, because it came with their smartphone. It is friction less from their point of view.
Sure, but what the post says is not that they will go for the easier path. It says that if they don't get to link their account go Google/Apple, they will completely give up (it is a "conversion killer").
Sure, but what the post says is not that they will go for the easier path. It says that if they don't get to link their account go Google/Apple, they will completely give up (it is a "conversion killer").