Stopping the anthropomorphization of AIs is kind of like fighting a trademark battle. Every time a perceived misuse is noticed, action must be taken!

The difference is that the action is taken, for free, by a concerned citizen, rather than by a corporate lawyer.

The outcome will be the same. Xerox and kleenex are practically public domain, and AIs will be anthropomorphized.

Given that humans have been ascribing intention to inanimate objects and systems since time immemorial, this outcome is preordained.

The only thing you can infer from the struggle is that AIs are deep in the uncanny valley for some people.