He has testified to congress that IG/meta does not promote sexual content, which is nuts, because anyone who’s spent 5 mins on the platform knows this absolutely not the case
In my experience it’s mostly sexual adjacent content with just enough plausible deniability that you could say it’s a comedic sketch or something. They’re not funny, and the punchline is usually tits, but it has the cosmetic structure of a joke.
I think its just by nature very engaging, as dudes will go look at other posts and comment (at least the older ones) about their looks etc...