> Taste is subjective.
I would like to offer a counterexample: iPhone, when it first came out anyways. Tasteful design is rather so obvious that when you see it you'd say yes, this is what anyone would expect from a "phone". That doesn't seem to be so subjective.
Except for all the people who used it and realized they hate touch screens for typing.
That was not at all the universal response to the iphone. http://www.thebestpageintheuniverse.net/c.cgi?u=iphone is a (nsfw) contemporary article that I agreed with at the time, and I knew a decent number of people who got an early iphone and then switched back to a blackberry.