as someone who makes video content, the attention media framing is spot on. the platforms don't care about your craft or your audience relationship, they care about watch time metrics.

what's wild is how this distorts the creation process itself. you end up optimizing for the algorithm instead of for quality. every creative decision becomes "will this get recommended" instead of "is this good." i've found that the best content comes from having strong human creative oversight and not just chasing whatever the algo rewards this week.

the no-code tools that promise to automate content creation for these platforms are even worse -- they just produce generic slop that feeds the attention machine. you need to actually care about what you're making, and that means stitching together your own pipeline where you control the decisions.