Short form content is a medium that isn't going away. Short form content is not inherently harmful, although short form content replacing or displacing other important mediums arguably is. When I think about the issues stemming from short form content, I don't think about the inherent medium, I think about the providers and their capabilities to use the sum of all consumed content by a user in the name of a ulterior motive at scale. While I haven't investigated it too deeply, Loops seems to be an effort in patching that. Is your objection in the marketing language or in the inherent technology?