I personally think it’s a feature and not a bug that web minimalism didn’t impact Japan in the same way it did here in the West. Giant images everywhere, and hiding most complexity behind the ubiquitous ••• buttons, is hostile to discoverability and usability. Our motto: “Hide everything that isn’t specifically earning money, or vitally important to the funnel to maximize our KPI!”
I’m not pretending to understand the why better than the author of this piece - just saying I’m happy for Japan.
Hidden / disappearing controls are so irritating!
Where's the button? Where's the button? I know it must be here somewhere... (accidentally hovering mouse over something) OH THERE IT IS!!
The sooner three-dot and hamburger menus fall out of favor the better. They're a couple of those UI patterns where 8-9 times out of 10 there was probably a more suitable pattern that should've been used instead.