I think the word you're missing is fatigue.

The average tech literate person keep seeing their data breached over and over again. Not because THEY did anything wrong, but because these Corpos can't help themselves. No matter how well the tech literate person secures their privacy it has become clear that some Corpo will eventually release everything in an "accident" that causes their efforts to become meaningless.

After a while it's only human for fatigue to build up. You can't stop your information from getting out there. And once it's out there it's out there forever.

Meanwhile every Corpo out there in tech is deliberately creating ways to track you and extract your personal information. Taking steps to secure your information ironically just makes you stand out more and narrows the pool you're in to make it easier to find you and your information. And again you're always just one "bug" from having it all be for nothing.

I still take some steps to secure my privacy, I'm not out there shouting my social security information or real name. But that's habit. I no longer believe that privacy exists.

To the extent we ever had it in the past was simply the insurmountable restrictions on tracking and pooling the information into some kind of organization and easy lookup. Now that it is easier and easier to build profiles on mass numbers of people and to organize those and rank them the illusion is gone. Privacy is dead. Murdered.

And people are tired of pretending otherwise.