I am not gonna blame parents while businesses are allowed to target children with ads about the newest mobile game. Children are very easy to influence, and this is exploited heavily by the tech industry, who shower children with advertising. This is predatory behavior, which the legislator and the regulator of western governments (including Europe) has allowed to proliferate.
We cannot expect every parent to be able to protect their children when they are being predated on by dozens of multi-million dollar companies, and the state is on the side of the companies.
> "to target children with ads about the newest mobile game"
They aren't. The target for those games are middle aged, "middle class" women. Especially childless women. You just don't realize that the loud sounds and bright colors appeal to another demographic other than children. Usually those games are terrible for (as in the children don't like them) children. Its because those are usually pay to win games and adults can just out-spend them (and the adults are often terrible winners).
>Children are very easy to influence, and this is exploited heavily by the tech industry, who shower children with advertising
The parents' job is to say no. If they're letting themselves be influenced too, that's bad parenting.
> I am not gonna blame parents while businesses are allowed to target children with ads about the newest mobile game.
Those kids shouldn't even have a mobile device to play said game. That's where the parents can, and should, make a difference: don't let your kid even have a smartphone in the first place.