We got here iteratively..not all at once. So the path back...it's iterative. I shouldn't even say back. We're not going back. We have to go in a new direction. And again it's evolutionary. So ultimately a lot of these big systems and big tech companies aren't going anywhere and they will be integral to all infrastructure for the foreseeable future whether that be technical, financial or related to public services. But as individuals we can slowly shift some of our efforts elsewhere in ways that it might matter.

Here's my small contribution to that. https://github.com/micro/mu - an app platform without ads, algorithms or tracking.