The EU’s tech regulation has always been a bit “off”, like they don’t really understand tech or how to encourage improved behaviour. Eg cookie popups, those are a blight and it’s the EU’s fault — to the point they’re working to roll them back[1] after all these years, because informed consent is impossible at the scale at which cookie popups hit users.

Then there was the whole “pay or okay” controversy around paywalls or tracking ads.

My observation is: saying no to tech rarely works. Building a more compelling alternative does. But the EU would rather regulate than build.

[1] https://www.politico.eu/article/europe-cookie-law-messed-up-...