I get that this can make it possible for greater range for the same price, but what about the same range for lower price? If it weren't for the batteries, EVs would be much cheaper than ICE vehicles. It stands to reason that if we can cut the battery cost while keeping range the same, we could greatly cut the cost of the EV in total.

Maybe car companies don't want to do this because they'd rather price discriminate and get every last penny. It would be too bad though, since some people would happily upgrade cars more frequently if they weren't so outrageously expensive ($50k avg price for new vehicle transactions, IIRC).