> In other words, there was no clear way for Samsung to make money from Galaxy Upcycling. And for a company that ships hundreds of millions of phones per year, that's likely a death sentence for an internal project
How about good PR. This is what is problem with those big corporations: the only thing that matters is money.
Even good PR is an investment in the brand which can be profitable.
The real problem is the shortsightedness, where the top dogs only care about money coming in the next 3-12 months. Even this is more a reflection of the system that consistently produces companies which operate this way. Which is a reflection of..
>How about good PR.
They already got that good PR when they made those announcements.
Seems like a lack of creativity, plus painting themselves into a corner by promising unlocked bootloaders.
Samsung owns SmartThings, a smart home platform. They could've come up with a suite of apps for turning your phone into a SmartThings-connected camera, or motion detector, or remote control, or button panel, or a dashboard, etc. Either charge a little for the apps, or trust that sucking people into the SmartThings ecosystem will cause them to buy hubs and other devices.
Users might be more willing to upgrade their phone if they can turn the old one into a baby monitor vs getting scammed on a trade-in or letting it sit in a drawer.