Almost as if there's a lot to innovate in a "dumb pipe" a payment processor naturally is.
The thing is they have "tooling" to help create their own customers:
They also have a tax product, and a few other things that are in the orbit around payment processing.
Their product offerings are a bit more than just the "dumb pipe" portion of the transaction.
At scale, payment processors are amongst the most difficult things you could do because every two bit crook out there is going to try to scam you somehow.