It doesn’t. They’re sociopaths. They get to where they are because they’re willing to do things others are too nice to do. Otherwise they’re no better than many other talented business people.
Willing to do things others are too nice to do? Such as accepting returns without a fuzz? Delivering quickly and being transparent about shipping costs?
Amazon is gigantic because they give customers a better experience and people feel safe buying from them without having touched the product.
Willing to do things others are too nice to do? Such as accepting returns without a fuzz? Delivering quickly and being transparent about shipping costs?
Amazon is gigantic because they give customers a better experience and people feel safe buying from them without having touched the product.