alt Hacker News> But plenty of companies do things like "If you find a cheaper quote we'll match it."
Do you believe this is done for the consumer, instead of increased brand recognition and customer loyalty?
Coincidentially, I have the cheapest bridge to sell! If you find a bridge cheaper than mine, anywhere, I'll even match the price!
Replies
mcmcmc • yesterday at 2:31 PM
Are you serious? It increases brand recognition and customer loyalty precisely because it is good for the consumer
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It's not done for either of those reasons. It's done to remove the decision point around believing you need to comparison shop on impulse purchases, by pretending that a price will be matched later should you find one. However, the terms are usually such that they will never be honoured.