Several factors: 1. Em dashes are common use in the Queens English
2. People with dyslexia and dysgraphia can more easily interact online
3. People who speak a primary language other than English can more easily interact online
The last 2 options mean people who previously would have been more reluctant to participate now have less of a barrier.
So while there may be AI generated content, we should just assume it is all negative.
I don't think this explains why new accounts use EM-dashes with a 10x higher prevalence than the baseline established by baseline.
I also don't think the first point is correct at all.