This is where LLM advertising will inevitably end up: completely invisible. It's the ultimate "influencer".
Or not even advertising, just conflict of interest. A canary for this would be whether Gemini skews toward building stuff on GCP.
Richard Thaler must be proud. This is the ultimate implementation of "Nudge"
Influencer seems like an insufficient word? Like, in the glorious agentic future where the coding agents are making their own decisions about what to build and how, you don't even have to persuade a human at all. They never see the options or even know what they are building on. The supply chain is just whatever the LLMs decide it is.
Advertisers will only pay if AI providers will provide them data on the equivalent of “ad impressions”. And unlabeled/non-evident advertisements are illegal in many (most?) countries.
Probably closer to the Walmart / Amazon model where it's the arbiter of shelf space, and proceed to create their own alternatives (Great Value, Amazon Brand) once they see what features people want from their various SaaS.
An obvious one will be tax software.
I wonder if aggregators will emerge (something like Ground News does for news sources)
> A canary for this would be whether Gemini skews toward building stuff on GCP
Sure it doesn't prefer THE Borg?
Considering how little data needed to poison llm https://www.anthropic.com/research/small-samples-poison , this is a way to replace SEO by llm product placement:
1. create several hundreds github repos with projects that use your product ( may be clones or AI generated )
2. create website with similar instructions, connect to hundred domains
3. generate reddit, facebook, X posts, wikipedia pages with the same information
Wait half a year ? until scrappers collect it and use to train new models
Profit...