because demand is weak and the product markets are saturated. there are dimishing returns to increasing investment. so these companies switch to managing their earnings ratio. if you cant grow revenue, then cut costs.
But that’s not what they are claiming.
> our business is strong. gross profit continues to grow, we continue to serve more and more customers
The implied claim is that they have more work to do but need fewer people to do the extra work effectively
But that’s not what they are claiming.
> our business is strong. gross profit continues to grow, we continue to serve more and more customers
The implied claim is that they have more work to do but need fewer people to do the extra work effectively