I keep seeing DOW everywhere, and honestly had no idea it wasn't a legal namechange yet (or ever).

There's even a webpage for it.

So cut the guy some slack. No one knows wtf is actually going on these days.

... signal a particular vice. It's vice signalling. We generally think of war as bad and try to avoid it, most especially the people tasked with fighting said wars.

Nothing has changed about the performative-ness, in fact if anything it's gotten more performative and hollow. They just signal vices rather than virtues, so a bunch of rightist-flavored-Lenin's useful idiots think it is fresh or effective or anti-"woke" or at least different.

Also by the people that just work there(, man).

I mean, as dumb as it is, there is a certain musicality to hearing someone with a southern accent sardonically call it the dee-oh-dubya.