As I've joked about before, their slogan now has turned into "where do we want you to go today?"
That joke's been around since Microsoft tried locking people into Internet Explorer, so ~30 years. Microsoft's been Microsofting for at least that long, Satya hasn't changed that.
1994: Where do you want to go today?
2014: Where do we want to go today?
2024: Here's where we're going today.