alt Hacker NewsAMD marketing is hoping the “AI” branding is a positive. Antidotally, I know many consumers who are not sold on AI. This branding could actually hurt sales.
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We are dealing with a hype, but the reality is that AI would change everything we do. Local models will start being helpful in [more] unobtrusive ways. Machines with decent local NPUs would be usable for longer before they feel too slow.
Doubt it, and competition does the same so not like they are going intel coz of that
I'd actually love to have an NPU that isn't useless on my 285k.
Or hoping to get ahead of the Windows 12 requirements.
Indeed, I was buying a laptop for my wife, and she was viscerally against "Ryzen AI": I don't want a CPU with builtin AI to spy on my screen all the time!
They can just buy a regular Ryzen 9000 series CPU, then. Maybe add a real graphics card if they're into gaming.
Well, as long as it's one product of many, they may be able to segment the market and suffer no drawback.