No, but they are in the "Device that runs apps" business right? Just like they're looking to corner the "Device that runs models locally" business by focusing on onboard inference.

Gains in model performance isn't exactly cheap, and once one frontier model figures it out, the rest seem to copy it quick. Let them figure out what works and what doesnt, then put the "Apple" touch on it, all while putting your devices in everyone's hands. That's been their business model for years.