The average viewer probably doesn't know ad blockers exist.
Roughly one third to 40% of people worldwide "report using an ad blocker". I'd suspect that awareness is near, if not comfortably above, a majority.
<https://backlinko.com/ad-blockers-users> (2024)
<https://cropink.com/ad-blockers-usage-statistics> (2026)
alt Hacker News
Roughly one third to 40% of people worldwide "report using an ad blocker". I'd suspect that awareness is near, if not comfortably above, a majority.
<https://backlinko.com/ad-blockers-users> (2024)
<https://cropink.com/ad-blockers-usage-statistics> (2026)