Again, this must be framed ecologically, not individually. We've moved past the point where "individual choices" matter a whole lot, a lot of this is not much of an individual choice at all.

So, it's good to remember the leanings of people like the author, but it's perhaps more important to remember the extent to which this is a collective issue.

I never trusted 23 and me. But my Dad did, so now I potentially have a problem. Reminded of another anecdote about a guy who did everything to not use is social security number for ID for ANYTHING. Then someone pointed out -- it doesn't matter, they have everyone elses, so yours is the missing one.

Policy and skin-in-the-game for the COLLECTORS of the info is the thing to focus on.