MacBook Neo

Its wild watching Apple change. They lost their luxury brand and have pivoted to general population.

Today, every unemployed teen and stay at home mom has a $40/mo iphone. It lost its status.

These are some final nails in the coffin. As an Apple stock holder, I might exit my position. They have no growth left, they are just another Blue Chip now..

Is that plastic

This is a very smart move and I love it! Absolutely the best device I can get for my parents.

Nail in the coffin for ChromeOS (or aluminiumOS) if they 8GB RAM variants are sold > $500.

Every Apple post for the past 2 decades has brought out of the woodwork experts with armchair analysis of price points, market segments, product positioning, and target demographics. It's so funny. X'D Carry on.

I was hoping for a sub 1kg laptop for travel. Might go for an iPad Air plus keyboard now.

What’s going on with Apple? Are they doing one-hardware-a-day week/month now?

For the same price, Walmart is selling the HP Omnibook 5. It has a better CPU, 16 GB RAM (double), and 1 TB SSD (double).

There's also another HP for $359 with 8 GB RAM & 1 TB SSD. For half the price of this MacBook Neo, it should offer comparable performance with double the storage.

I don’t even have to look at the specs to tell you : “insufficient ram”

The specs are similar to what Google Pixelbooks had in 2017, except for the CPU.

anybody else thinking of getting one just to have a mac in a fun color?

as someone who likes bold colors, the citrus is nice.

Whats "neo" about this compared to the last macbook they put out?

8gb is (not) enough for anyone

~~Haven't yet seen anyone comment on the apparent lack of Apple Intelligence. Makes sense due to the low amount of memory but wonder how many people won't notice that until after they buy this laptop.~~

edit: somehow missed it has Apple Intelligence - whoops

Does the BoM change account for all of the price drop? I suspect the price/cost thing is bogus here, and in fact, the functionality drop is deliberately designed to NOT predate their existing markets in laptops:

They priced it just low enough to be considered "cheap" and they removed enough parts to make people who use a MBP or MBA not to want to do this.

I think the lack of RAM kind of kills this product for general use. 8 GB of RAM with no option to get more is ridiculous in 2026. I bet they'll be very popular with whatever school districts have stuck with Apple rather than switching to Chromebooks though.

Would i get this over my (now half broken) H[inge]P[roblems] that I got for 600€ in 2016, and now run linux on, with 16GB of RAM? Hell no

I have to say I wasn’t expecting this

Only 8gb RAM?

This A18 processor, how does it compare to the M series?

This could be useful as a remote-access device for something that has a decent amount of RAM, I suppose, but how can anyone do anything outside of light-duty work with 8GB? At some point a Pi + battery/screen case is legitimately better.

Headphone jack!

8GB RAM is fine for these

topping out at 512GB storage is lame though

Can't seem to find what is the processor on this thing?

8gb ram is criminal. For $100 more Air is the one to buy.

Will it run linux?

if this weighed 1.7 lbs, i’d buy it today. still waiting for a successor to the 12” macbook.

Interesting that it only comes with 8GB of RAM. My Macbook Pro on Tahoe uses around that just when booting up, before I start anything. I wonder if they have some memory optimisations planned?

RIP, IBM compatiable PC.

Sounds like the Apple equivalent of a ChromeBook.

i didn't even know usbc2 ports were a thing

Haters will say this is them competing with Chromebooks, real OGs know they just expanded TAM

Would love to see an 11inch version of this.

Interested to see how 8gb of ram holds up here.

Apple's Chromebook.

This is an incredible price. Lucky students.

If they allowed 12GB RAM like with the latest iPhone Pros, that would be a nice machine for travel where I wouldn't care if somebody steals it or not.

would it be crazy to use this as a more casual macbook alongside my mbp? it seems light, cheap, and fun.

There it is! Very interesting offering. It's nice that it's running full mac os with "root access" (whatever that means on macs in current year) I was afraid they'd introduce some bastardised version of iPadOS for this device. This seems like the type of device I'd want my kids to use instead of an iPad or other touch & app based device and just let them figure things out like I did.

> Apple also pointed out that the MacBook Neo is Apple's lowest-carbon Mac. It features 60% recycled materials, more than any other Apple product. This includes 90% recycled aluminum and 100% recycled cobalt in the battery.

This is _incredibly_ cool.

Does anyone know if Linux is viable on this? I want Apple hardware (or surface hardware) but despise osx. Saving a few hundred over a surface would be sweet.

I see a lot of young people on that page.

There’s now a gaping 500 dollar hole in the lineup between this and the macbook air.

Did anyone else notice how the wallpaper spells MAC?

Interesting that the headphone jack is on the left! Have there ever been any other MacBooks where this was the case (no pun intended)?

8Gb. Fuck off no chance.

Not in a world of everyone shipping fat browsers with everything.

Edit: everything my kids use in their educational side is browser based or thick web apps. This is going to suck.

We shouldn't be here and 8Gb should be absolutely fine, but that is not the case.

Wow thats a really good deal

very good product app man