This is a major challenge to Microsoft. A 13-inch Surface Laptop costs $899 [1], that's 50% more than an equivalent MacBook! And even at that higher price the Surface Laptop doesn't have a good screen: it uses 150% scaling (as opposed to the ideal 200%) which means you have subtle display artifacts.
Other than Microsoft nobody even makes decent laptops in the Windows world. I am typing this on an Lenovo Yoga, it has decent screen and keyboard, but the touchpad is horrible. Samsung makes good laptops but my keyboard gave out after just 2 years. Most other laptop makers have horrible industrial design. Dell XPS 17 was pretty good, but now they have weird keyboard.
The best laptop is now significantly cheaper than the horrible ones. Incredible achievement by Apple, and a major challenge to Windows laptop makers.
[1] https://www.microsoft.com/en-us/store/configure/surface-lapt...
If this makes people develop stuff under the assumption that the user only has 8 GB of memory, I am happy for where we are going :-)
This is such a better deal than I had growing up, Apple has to be taking a bath on these.
My high school required students to bring their own laptops to school when I started in 2010. Their shopping list suggested a MacBook Pro 13" with a case - I looked up "MacBook Pro price" for the first time in my life and just about walked into traffic. I didn't have a laptop to bring, I didn't want to bring the wrong kind of laptop and get double-screwed, so I bit the bullet and brought my car savings to the Apple store at the mall. A tremendously thoughtful sales rep told me "that's crazy, what school requires a MacBook Pro for 9th graders?", led me to the white unibody MacBooks on the side, and showed me that if I was buying it for school, I would get a discount on the laptop, a free inkjet printer (with ink!), and a free iPod Touch. This blew my mind. I thought it was a scam.
If I recall, that model of MacBook compared admirably against the same year's base model MacBook Pro 13 on a stat sheet but felt worse in hand. The MacBook Neo might actually bring up the rear on fit and finish at the expense of I/O and like, the questionable idea of running an A-series chip in a laptop running Tahoe and Chrome. I'm thrilled with this release.
Crazy good market segmentation by Apple here - it's pretty easy for college students to justify this plus an iPad, and still have to upgrade to a "real" laptop post-grad.
Personally this looks really compelling for students - I did something similar, dinky 4GB ram 2 core laptop with crazy good battery life - because I don't care about specs at all, LMS's and note-taking apps in school are not heavy. I just NEED to be able to work all day long, when lecture halls lack outlets. If I needed development weight I would just use an IDE plugin to remote to a desktop in my dorm.
Are there any similar laptops around this price range with comparable battery life? My impression is the market around ARM laptops is pretty small. If so this is a standout for this use case.
For years Apple has been selling an M1 Apple MacBook Air for $649 via Walmart. It was still using the old wedge case design and is literally unchanged from fall of 2020 when it came out. It was the base model with 256 GB storage and 8 GB of RAM model, no upgrade options, no colors.
The price point was designed to get customers who would not pay for a $1000 computer into using a Mac. Sourcing those 2020 era M1 components, screens, etc, let alone M1's, was probably becoming a problem in 2026.
The Macbook Neo is a modern way to meet that price point. The video ad is more instructional about what macOS is, and how it would work with an iphone the customer may already have.
It does very basic Apple Intelligence (they show the photo editing in the video), but this is not for running models locally (they even show the ChatGPT native app and say "runs all your favorite AI apps")
People complaining about the 8 GB limit are missing who the target market is for this machine. Its a Mac, for $599!
Apparently the two USB-C ports are different specs [1]
- USB 3.0 10 Gbps with DisplayPort support
- USB 2.0 480 Mbps
Both support charging but only one supports higher speeds and DisplayPort (A18 Pro limitation, as Apple probably doesn't dedicate much silicon to USB I/O).[1] https://www.macrumors.com/2026/03/04/macbook-neo-features-tw...
$599, 8 GB RAM, 256 GB, *No* Touch ID
$699, 8 GB RAM, 512 GB, Touch ID
Honestly pretty fantastic product and price.
This is clearly targeted towards education but I think I will happily replace by MacBook Air M1 with this :)
This is a real return to form for Apple. It's fun, pricing feels spot on for this market segment, the continued success of early M1 machines I think proves the spec limitations will not be a real world issue. This is excellent market segmentation on their part and I think many people will love this device.
"Education customers can purchase it for $499."
That is insane pricing for a brand new apple product. They will sell so many of these!
For those wondering: Geekbench CPU single/multi and GPU Metal scores.
- M1: 2,347 / 8,342 / 32,377
- M2: 2,587 / 9,669 / 44,712
- A18Pro: 3,539 / 8,772 / 32,288
So Neo is really comparable with the M1, although it has quite faster in single core speed.
8GB RAM was actually pretty workable for lightweight work… until they shipped Tahoe. Now macOS is just a slog doing even the most basic things unless you’re at 16GB. Sure hope macOS 27 comes with some serious performance optimization.
But hey the colors are cute.
A perfectly performant, luxury-feeling laptop with a secure OS for under $500? This thing is going to eat Chromebooks and budget HP shitboxes for lunch. Sure a lot of niceties are missing but compared to the experience most people have with their $500 laptops, this is going to be night and day.
Everyone seems so focussed on the price and the RAM that noone is talking about the fact that macOS is now running on the A system chips which makes me wonder how far away from an iPad that can swap between iOS and macOS when you dock it in the keyboard are we...
It's ironic that one of the product shots includes a child using a $599 laptop while wearing $549 headphones.
As a Master's student, I didn't have money to afford a MacBook. So, I begrudgingly bought a Dell Vostro 13" at the time. Pretty much all of my friends just got the Dell/Sony/HP laptops and it's not like those laptops were powerful either. They were just pretty much entry level for a price tag of $600-$750. I got mine for $750. This was back in 2009. I had to remove the selection of a Webcam. These companies would pull shit like this, making basic things like a webcam, an add-on. I hated it. IDK what the price tag of a non-Apple laptop is now-a-days and IDK if they still do what they did then, including everything as an add-on, but, I'm so glad Apple released this. This'll be a blessing for students and generally folks who want a high quality laptop without bargaining over which basic add-on to pick, which seemed ridiculous then and feels the same even now.
2009 Me would've LOVED this! I'm so glad Apple released this.
Back in 2013/14 Guillermo Rauch (CEO Vercel) shared a brilliant insight -- develop software on a weak machine and optimize it to work well on it so that when it's used on a powerful machine, it's going to fly. This'll force macOS developers to consider these resource constraints.
Press release touts "built with the environment mind", but is silent on repairability.
Also this week: Lenovo's new ThinkPads score 10/10 for repairability showing that even popular modules of mainstream manufacturers can build with repairability in mind.
https://www.ifixit.com/News/115827/new-thinkpads-score-perfe...
Apple I imagine is still soldering their storage and memory to the motherboard.
One of the first things Steve Jobs did when he came back to Apple in 1996/97 is that he took a shredder and a flamethrower to Apple's product lines. He'd ask managers, "which one should I tell my friends to buy?" And if they couldn't give an answer, he'd kill the line. Or so the story goes, https://www.entrepreneur.com/growing-a-business/how-steve-jo...
Big companies drift away from the ground truth of their employees and customers over time. Without someone highly focused coordinating things, it's easier to create a "new" product and call it a day than it is to innovate.
And when you're big it takes years, decades even, for the cracks to eventually show, but show they will.
Because ask yourself, if you were telling your friend to buy a Macbook, which one would you tell them to buy?
–––
edit: just to clarify, currently Apple's lineup includes the "What's a computer?" iPad – $349+, iPad Mini - $500+, iPad Pro – $999+ and iPad Air – $599+.
These come with a pencil and a magic keyboard. Also some of them are more powerful than the A18 Macbook Neo.
Then there's the Macbook Neo - $600+, 13" Macbook Air - $1,099+, 15" Macbook Air – $1,299+, 14" Macbook Pro – $1,699+, 16" Macbook Pro - $2,699+.
Who are all of these things for? Why does the iPad Air exist with the magic keyboard alongside the Macbook Neo? That's the same keyboard attached to a less powerful processor and a touchless display for a spitting-distance price.
I wonder if Apple is positioning these to counter Google's Chromebooks? The pricing makes sense, especially as lately I've seen some pretty expensive Chrome devices: £500 - £700... which is not that far off from base Macbook Air, but without the quirky limitations.
As an aside, I have been a firm ChromeOS user since 2013; since my computing life at work is pretty complicated, so I wanted to keep it really simple at home. For the most part, this setup worked just fine.
However, lately... I've found the Pixel line to be very underwhelming and expensive - add to that the ever increasing cost of Chromebooks... What can I say? Moving over to the Great Walled Garden of Apple makes sense. I'll probably buy one of these.
Interesting that it's the same weight, less wide and less tall than the Air model, though it is a bit thicker.
Seems like an amazing entry-level offer for kids and students. But to be honest for myself I also don't really much added value of an Air or Pro anymore.
I think the memory of 8gb is the biggest limit for a device you want to use another 6-8 years, except for the most casual of users. Those who have multiple apps and tens of tabs open will enjoy an experience difference with 16gb Air/Pro. And the battery life is significantly (but not radically) better on the Air/Pro.
Really great to see.
$599 and available in a range of colors. My bet is this is going to be a hit with high schoolers and college students everywhere.
Reminds me of the Technicolor iPod mini of my college days. The 2000s are back, baby
I know this is a heavily tech circle.
however for the common person out there, unless they're buying for status -- this will meet most of their needs
office workers, hospital workers, stay-at-home parents - who just wanna fill forms occasionally, write emails, browse the web - design a few posters on canva for a funeral, special event etc
so yeah to those people they don't give a shit about M-series, as long it has enough memory and can do what they want without freezing.
well done to apple
So in Australia this is $749 after education discounts.
I looked at OfficeWorks and I found some really cheap Chromebooks at the $300-500 level.
I picked two $500 Chromebooks:
- HP 14" Chromebook N200 8/128GB with usb-c + usb-a (quad-core).
- Lenovo IdeaPad 3i 15.6" Chromebook Laptop 8/128GB Celeron.
Looks like both are 1080p displays.
First at simple tech spec glance they're below the entry level Neo except they both have larger displays, but obviously as Neo costs $250 more.
But the question then is what do you get for that $250 more. I think once you take into consideration the finish, keyboard, webcam/mic, speakers, display, and even Apple's support which can be sometimes pretty decent, you're looking at a pretty strong contender.
The problem I expect though is that people tend not to be educated consumers and don't look into the other aspects outside of specs or cost, so Apple is really selling on branding, word of mouth, and probably through their salespeople at the stores. But also, if we start seeing these one the shelves of JB-Hifi, Officeworks, etc. (for US your local Best Buy and Walmart I guess), then it could penetrate the market well.
Assuming the Neo embodies Apple's signature quality and reliability, I hope it does well for first time laptop users / early education market.
a bit disturbed to see this upvoted as much on HN as I thought techy people shunned Apple products (like Stallman calling their ecosystem a "jail") but...
I can see there are a lot of Apple users here apparently. I have some old hardware I still make use of but couldn't see a case for anyone buying new stuff (overpriced, locked down, etc.)
Yeah, just rub in the fact that an A series chip is capable of running a real OS.
As I see my kids bring home Chromebooks from school, it has made me recently nostalgic for the Apple of the 90s in terms of their presence in education. Using my Science teacher's Performa to play Sim Ant after we finished our assignments, (or Oregon Trail before that on the lab of Apple IIs) – not to mention HyperCard, etc.
Anyway, updating my priors a bit with this Neo laptop. This feels like it could maybe spark some renewed excitement over Apple as a student / classroom device. If nothing else, the price makes it more of an option.
In case anyone else is wondering -
Neo:
Height: 0.50 inch (1.27 cm)
Width: 11.71 inches (29.75 cm)
Depth: 8.12 inches (20.64 cm)
Weight: 2.7 pounds (1.23 kg)
Air: Height: 0.44 inch (1.13 cm)
Width: 11.97 inches (30.41 cm)
Depth: 8.46 inches (21.5 cm)
Weight: 2.7 pounds (1.23 kg)Looks pretty cool. I feel they got some features right for their target demographics:
- 2 fun colors + 2 regular
- The Magic Keyboard looks like it has a decent amount of travel and should hold up well
- Headphone port, recognizing that wired headphones are way more durable in a classroom setting
- Decent price and display, though I wonder about performance w/ Tahoe
I don't currently have a modern macOS machine, so a basic machine like this could be useful to have around even though I daily drive Linux now. Maybe it'll get Asahi support!
Don't get me wrong it's a fantastic product and great price point, but the only thing it makes me think of is the complete failure of iPadOS. Ultra portable MacBook with is A18 with 8G of ram is infinitely more useful to me (for non-pen input) than full M4/M5 chip with more ram that's completely wasted due to needless OS restrictions.
This sounds great, but it pains me that I can't dual-boot my iPhone 15 Pro as a lightweight Mac. Would be great with an HDMI connector & BT keyboard/mouse.
I can totally see many, many students and parents use that machine for daily tasks. Yes, base specs are pretty low: 8Gb RAM, 256 Gb drive - but the price tag is also low in the Apple world. I assume the trackpad will be excellent and the promise that the battery lasts all day is probably true (all day = 6-7h max). Good move from Apple, for once.
Geekbench CPU single/multi and GPU Metal scores.
- M1: 2,347 / 8,342 / 32,377
- M2: 2,587 / 9,669 / 44,712
- A18Pro: 3,539 / 8,772 / 32,288
So Neo is really comparable with the M1, although it has quite faster single core speed.
How is it Apple can make a whole laptop cheaper than the phones they sell? Phones are costing more while laptops are going down in price.
Is there any world where them running MacOS on an A chip ultimately translates to just connecting an iPhone to a monitor, keyboard and mouse (all apple-branded, naturally :-) and running it in 'MacOS mode'?
Obviously just so many reasons why this won't happen. Or would happen on iPad first. But dare we dream?
So really this appears to be a replacement for the M1 MacBook Air that they were still selling at Walmart.
But now more colorful and official.
I’m pretty interested in benchmarks. We haven’t had a phone chip and a desktop chip running the same OS so we could compare them better with benchmarks since the original Apple Silicon dev kits.
Also it’s $499 to start for students, which is impressive.
But the base model has no Touch ID which seems terrible to me. Having that is such a huge improvement over having to type passwords constantly.
Eager to see the Xcode benchmark on this. Would expect it to be similar to the M1, but we shall see! I still use my M1 MBP for light mobile development work. Sure it's slow, but it certainly works. It's wild to think you can buy a new laptop that costs less than an iPhone and write apps for an iPhone.
What's fun about this machine is its constraints, and it sort of reminds me of one of my processors orchestrating our school's server cluster via nothing but an 11" MacBook Air back in the day.
I find this a very exciting release. I was actually hoping we would somehow get macOS on mobile 'A' chips some day. And I think this is better than putting 'M' chips on an iPad.
My iPad with an 'M1' chip actually consumes more battery than much older iPads when both are locked and with the screen off. I ended up figuring it was probably because, in the 'M' chip, the lowest possible energy usage is way higher than the 'A' chip. So even small background wake-ups used more energy.
I'm still hoping one day we have an iPad with macOS.
The hardware looks fine, but Apple's software vision is so confusing.
MacBook Neo is cheaper and weaker than a MacBook Air, yet shares the same price and single-app mindset as an iPad. It uses a phone chip similar to an iPad Pro, but gets multi-user support and a keyboard.
I struggle to run Tahoe on my 16GB M2 Air and somewhat I have to believe running it on a 8GB phone chip is gonna be alright, which if true have me thinking what exactly is the role of iPadOS anyway.
Ultimately, it feels like iPadOS and Tahoe are on a crash course for a middle ground that nobody asked for.
Run a Linux VM (basically no performance impact) and you have a killer quality Linux laptop. Sure it’s not the same as a dedicated Linux system but with these specs you’re going to do lighter work away from your desk anyway.
Or perhaps this will be the perfect machine for the Asahi team to focus on…lots of demand at this price point, and a lean Linux install would make this machine fly.
It looks like a good value if you can get by with 8 GB of RAM. This is a market niche that will sell, but it doesn’t replace the Air. The Air has 16GB standard and can be ordered with up to 32. I’m also curious about the benchmarks between the A18 Pro and the M5, although for a lot of people that’s going to be less important than the RAM.
Good on them for bringing back bright colors, and for including a 3.55mm audio jack on their new lowest end laptop.
Outside of college students, I think this also unlocks the Mac to rest of the world. Now $599 allows most of the world to buy/lock into the Apple ecosystem. 8 GB is the only issue I have but everything else is such a good compromise for the price.
8GB RAM, no apparent upgrade option. Regardless, these will be insanely popular. Apple has finally made a play for the budget laptop market.
compatable with polishing cloth https://x.com/aaronp613/status/2029206219802722595?s=46
Apple is second to none in supporting legacy products.
What does "Liquid Retina" mean? Is it 120 Hz or not? Hate these meaningless marketing names.
Apple's share price is down about 0.45% today. The market knew this was coming, so that doesn't say much. It will be interesting to see if this product helps their market share and also has good enough profit margin to affect Apple's profitability much. I expect it will sell a lot more units more than the previous cheapest Walmart M1 Air
https://www.cnbc.com/2026/03/04/apple-macbook-neo-budget-lap...
Apple, please make a new 12" Macbook for those of us who travel and want the lightest weight possible. Less than 2 lbs, thinner than the Air, but without the compromises of the Neo. I'd pay more than the Air price for this. Or, make the Air lighter and thinner (to match the iPhone Air in approach?).
Neo will at least help in ensuring that macOS doesn’t become too heavy for a few years.
Mom is getting a new laptop
I think this has no virtualisation instructions right? Since AFAIK, those are restricted to the Mx series.
Of course the 8GB of RAM is also limiting for running any kind of VM, but this notebooks are almost exactly what I was looking for, except for the 8GB of memory.
I’m confused. The iOS device line gradually shifts towards the M chips. Why does Apple make a laptop with the A chips? Isn’t the M line is more performant and energy efficient comparing to the A chip?
List of differences from the MacBook Air: * Only supports 8 GB of unified memory
* No MagSafe
* One of the two USB-C ports is limited to USB 2.0 speeds of just 480 Mb/s
* No Thunderbolt support means the Neo cannot drive either of Apple’s new Studio Displays. However, it can push a 4K display with 60Hz refresh rate over USB-C.
* “Just” 16 hours of battery life, compared to the 18 hours quoted for the 13-inch MacBook Air
* Display supports sRGB, but not P3 Wide Color
* No True Tone
* 1080p webcam doesn’t support Center Stage
* No camera notch
* Dual side-firing speakers, down from four speakers on the Air
* Does not support Spatial Audio with dynamic head tracking on AirPods
* Dual-mic system, down from a three-mic system on the Air
* The 3.5 mm headphone jack does not have support for high-impedance headphones
* No keyboard backlighting
* Touch ID not included on base model
* Trackpad does not support Force Touch
* Supports Wi-Fi 6E, not 7
* No fast charging
* The Apple on the lid isn’t shiny
https://512pixels.net/2026/03/the-differences-between-the-ma...